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Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition) By Werner J. Severin, James W. Tankard Jr.
Ebook Download Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition) By Werner J. Severin, James W. Tankard Jr.
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- Sales Rank: #656489 in Books
- Brand: Brand: Addison Wesley Longman, Inc.
- Published on: 2000-06-29
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 7.40" l, 1.40 pounds
- Binding: Paperback
- 432 pages
- Used Book in Good Condition
From the Back Cover
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
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